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Smart billboards on streets will start warning BMW drivers about expired warranty

Smart billboards on streets will start warning BMW drivers about expired warranty

Time has come for BMW to have some interesting promotions. At the moment, there is talk about introducing smart billboards that will inform BMW car owners about the expiration date of the warranty. The idea is to create conditions that will push motorists to purchase insurance.

Practical application boils down to the following: a special camera reads the state number of the car, verifies it with its database, and a humorous warning about the expiration of the warranty period is displayed on the billboard.

However, the company's advertising representatives understand that it is not profitable to provide such information on an individual basis. There is a high probability that motorists will misinterpret the idea, which will make them angry and may even change the car to a variant from another manufacturer. Therefore, the information on the billboard will be impersonal, but it will be clear which car "got under distribution" for a particular driver.

Steve Kann of BMW Financial Services spoke out about the idea. He believes that such a step is an expansion of the sphere of caring for his clients. The very way of interaction is unique, an unforgettable experience will definitely take place.

The insurance itself implies free delivery of the car to the driver if he is away from her. This is convenient, especially considering that this is not the only bonus that a client will receive when purchasing insurance. However, such a service will be provided to customers whose use of a car does not exceed 10 years or a mileage of 160 km.

Recall that the very fact of insurance is not required. Many clients do not register it and subsequently lose a number of benefits provided by the company. Billboards will help push car enthusiasts to the right decision.

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