The Korean company continues its expansion into the international automotive market. In the struggle for the hearts and wallets of buyers, the company's management continues to rely on compact urban SUVs, since it considers this format to be promising and popular.
Recall that the brand. Recall that Hyundai, as soon as it brought the Genesis brand into a separate division, relied on sedans. The purpose of the grant was to strengthen the position of the automaker in the premium class. In general, Hyundai is doing well in this segment, and now, the management decided it was time to continue to build on the success.
The new premium coupe crossover will be promoted primarily in the United States and the Russian Federation. It is our country and the main geopolitical partner that are the most loyal markets to the brand. Today Genesis is represented by only three models - the G70, G80 and G90. And all the sedans. The brand has only one classic crossover so far - the GV80. Soon, sales of a compact SUV are expected in the GV70 coupe form factor, which is now fashionable for crossovers. The model will not be a completely new car, but will be a GV80 in a different body, while all the filling will be preserved.
The main changes will concern the roof, which will become more sloping, the rear, which will change dramatically. The bumper and optics will receive a new design, the tailgate will be significantly smaller. As for the front, it will remain the same as the base model.
The Koreans are not going to lag behind their competitors in the field of electric cars - active work is underway on an electric model, but nothing more is known about this yet. The Genesis G70 Shooting Brake is also expected soon - a 4-door station wagon also with a coupe-like sloping roof.