Traditional New Year's sales of cars produced in the outgoing year will not be as profitable as before. This is caused by a shortage of cars, which in turn is caused by production disruptions due to the COVID-19 epidemic. The second reason is the excitement in the market caused by the next fall in the ruble exchange rate. But despite the increased sales, car manufacturers continue to suffer losses.
Discount programs are available for a limited number of models only. And this is for almost all companies. Some dealers offer discounts on trade-in programs, but the traditional increase is unlikely to happen. The demand is so great that some dealerships may even sell all 2020 models.
Experts expect that it will be impossible to buy a new car in mid-December. The overwhelming majority of dealers have turned the situation in their favor and sell cars in maximum trim levels and a full range of additional options.
