Market analysts engaged in the study of automobile preferences of young residents of Russia before the age of 35 years and received quite unexpected and interesting results.
Most of the representatives of the younger generation use a mileage car as the first car. This can be a parent's car or a car purchased in the secondary market. Among the brands in the first place is the Toyota brand, it was chosen as the first 15 car by the% of respondents. Following it with a difference of only 1% is "Lada", and in third place - Nissan with a share of only 6%.
At the same time, youth should not be blamed for the lack of patriotism. In the ranking of specific models, the top is held by Lada Samara with a share of 4,5%. Following it goes Ford Focus with a value of about 3%. It should be taken into account that the main argument in choosing a car in the considered age segment is its availability, as well as the ratio of price and functionality. The highest position of Toyota is due mainly to the variety of cars produced. These include also right-hand drive vehicles, abundant in Siberia and the Far East.
